Water polo club Jug Adriatic osiguranje

Rebranding, visuals, and equipment design for one of the best water polo clubs in the world

Water Polo Club Jug was founded in 1923 in Dubrovnik. Today, it is the most trophy-winning water polo club in Croatia and one of the best clubs in Europe and the world.

For marking 100 years of the club's existence, we designed visual communication and applications that include an additional stylized logo that enables simpler and more modern application, Jug & 100 years visuals and their combinations in application, and corporate and promotional materials. All visuals represent a well-designed and balanced combination of basic communication elements, contemporary trends, and retro elements.

We also created a "Look & Feel" for the 2023/2024 season, which includes the application of elements of the visual identity and visuals of Jug & 100 years, with additional special elements - motif/pattern and colour of the season.

For the club’s needs, a special pattern of sea urchins was exclusively designed as one of the identity elements and applied to the equipment and other materials.

The book of standards contains all information, its separate part being the Outfit Design Playbook 2023/2024 with the design of basic equipment (swim briefs, caps, shirts, towel, women's swimsuit) and applications to other equipment (shirts, tracksuits, jacket, shorts, bag, etc.).